The consultants working with Sue Fidler Associates are:

Read more about them, their skills and experience below.

Sue Fidler

Sue is a specialist charity consultant on internet, ICT and database issues. She offers IT, database and web knowledge for the benefit of the charity sector. Combining a practical understanding of fundraising, communications and wider charity issues with 'big picture' business and wide ranging IT knowledge, Sue is working to improve charities' use and understanding of the opportunities that ICT offers the charity sector.

Recent projects include: website specifications for NRAS and BSR; web development for Thames Hospicecare; strategy development with Sightsavers and Womankind; database development with Kids City and Vitalise.

Part of the ongoing development of many charity sites includes the development of email marketing, search engine marketing and social networking. Sue provides CharityeMail to more than 150 clients and is involved in long-term project development with clients such as MAF-UK, Aid to the Church in Need, PSMG and many more.

For 2.5 years Sue was Director of Communications and Solutions at Charity Technology Trust (CTT). At CTT she was responsible for e-communications, web development, delivery of web functionality and ICT consultancy.

While at CTT, Sue undertook projects including: an e-campaign with the Stop Climate Chaos coalition "I Count"; the WSPA "Animals Matter" campaign;  online fundraising projects with Amnesty International UK and Practical Action; IT and Database development with Send a Cow, Broadway,The Arts Fund, Prisoners of Conscience Appeal Fund.

Before that, Sue spent seven years as IT, Database and Internet Manager at overseas development charity, WaterAid. She has also worked as an 'all in one' fundraiser for the RSPCA at branch level, running the successful Paw Prints Appeal.

Sue is a regular contributor to sector publications and blogs, speaks at conferences and seminars on e-marketing, e-campaigning, web development and social networking and is a moderator of the Charity Web Forum. Sue has been CEO of the scientific development charity Science for Humanity for the past year.

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Milo Connolly 

Milo has over 16 years' experience working in both the charity and private sectors. A PRINCE2 qualified Project Manager, he has had wide-ranging success in managing and delivering quality projects to time and budget. In addition to his extensive IT and digital media skills, he has advanced database expertise and is particularly adept at data analysis and providing business intelligence solutions.

Having recently worked on projects for Gartner, the National Treatment Agency and the Northern Irish Association for Mental Health amongst others, he has developed a depth of expertise in enabling organisations to think strategically and get the best value for money from their projects.

As well as his extensive technical abilities, he has excellent communication skills, and is highly accomplished at liaising with stakeholders to ensure accurate project requirements are elicited, analysed and interpreted. He is an inspiring colleague and a skilled facilitator, with high standards and a track record of success.

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Jon Parsons

Jon has a great depth of experience in digital media, content management systems, data integration, web usability and accessibility, SEO, web analytics, social media, email marketing, eCRM, stakeholder management, people management including coaching, mentoring and performance evaluation.

Jon has worked his way from graphic designer in advertising and design agencies through to public bodies and now works in the Charity sector. His background in marketing and communication, together with a solid understanding of web technologies, gives him the ability to advise on the best use of digital, and provide a single point of contact that can bridge the gap between technical and non-technical teams.

He is equally confident in the role of Information Architect, Digital Analyst and Digital Project Manager and experienced in strategy development, project initiation, project management and delivery of complex web based digital initiatives.

As a digital Innovator, Jon's key strength is to enthuse and inspire at all levels, within a diverse organisation - from administrators and project managers to Directors and Trustees - to resolve differences and find effective digital solutions, engage specific audiences in effective two-way communications, provide relevant online experiences, develop profitable relationships and help deliver objectives in new cost effective ways.

As Digital Innovation Manager at the Woodland Trust, Jon developed their internet presence from a static information source into an interactive supporter engagement channel, and built the foundations of a solid technical infrastructure, incorporating devolved content management at its heart, together with detailed statistical reporting and integration with the in house supporter database all to meet the needs of a varied range of communications, campaigning, marketing and fundraising project managers.

Jon also led major new step changes in the Woodland Trust's digital presence and managed a series of digital innovation initiatives, including a detailed online mapping of the natural environment, to secure online direct debits for membership recruitment and the delivery of personalised data driven email communications (to over 250,000 supporters) to marketing promotions through mobile text to give.

Jon is on the Board of Peterborough Environment City Trust (an environmental charity with a track record in delivering innovative and award-winning environmental projects) so has experience from a senior management team perspective of assessing new project ideas to ensure they have a robust business case and has firsthand experience of charity governance, guiding policy direction and support for the legal and financial aspects of running a charity.

He also speaks regularly at national third sector conferences (including the Institute of Fundraising) and contributes to online charity forums widely, sharing best practice and the latest examples of technology use with charities large and small. He is involved in a growing NCVO innovation group of charities looking to share ideas, experiences and develop best practice case studies to help shape the role of innovation in the third sector.

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Susie Wright

Susie helps charities and other companies make the best possible use of the internet to achieve their organisational goals with maximum effectiveness and efficiency.

  • Managing & carrying out strategic reviews of websites
  • Editing web copy to ensure it is web-friendly
  • Developing and writing web strategies
  • Advising on best practice on the web, particularly usability, information architecture & writing
  • Training in web-related topics (for example, Writing effectively for the web & blogs, Effective websites) 
  • Facilitating meetings and processes to ensure that participants are helped to engage fully.

Susie has a Masters degree in Electronic Communications & Publishing from UCL, in which she focused on e-campaigning.Until September 2005 She was New Media Manager at Amnesty International UK. She helped establish the original AIUK website in 1995 (one of the first sites in the UK charitable sector) and led its development from a brochure-ware site to the interactive site of today.

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